However, specific product manager role requirements will vary depending on the company. Proficiencies in project management, business operations, customer relations and problem solving, as well as a bachelor’s or master’s degree in a relevant field can be required to be a project manager. For example, when PMs think of developing a new feature, they would first seek to understand the users’ pain points.

There is always an abundance of projects to tackle, so a product manager’s job is never done. However, a seasoned product manager will always know how to prioritize time to ensure they are working on things that have the greatest business impact. They also analyze market trends, customer needs, and business objectives to develop a robust product strategy that will drive success. A product manager is a professional responsible for guiding the development and management of a product throughout its lifecycle. It’s possible to say that a product manager serves as the “CEO” of a product—a product manager ensures that a product meets the needs of its target audience and aligns with the overall goals and strategies of the company. As a remote product manager, you’ll also need to become familiar with a set of specialized tools.


This means perceiving obstacles before you run into them, making the right decision at the right time, and constantly thinking on your feet. Having such a profound and positive impact on your organization is one of the primary reasons people decide to become product managers. The vice president of product management oversees high-level responsibilities like budgeting, marketing strategy and resource allocation. The VP of product management adjusts strategy and tactics around a product to meet the company’s goals and boost its profitability. This ensures that the entire team fully embraces and supports the new product or release. Regardless of whether you hold a bachelor’s degree, you can bolster your credentials for product management by enrolling in an online course or certificate program.

how to become a product manager

If you want to break into product management, start by building up your background knowledge. With that in mind, let’s consider the most important product management skills and qualifications. Product managers are versatile, multi-skilled individuals who guide and oversee the entire product life cycle.


One can also target a product management job through non-tech areas by networking within the firms seeking their expertise. A dedicated online course on product management will take you through the various tools that will come in handy in your role as a product manager. User-tracking tools such as Pendo and Roadmapping Software such as ProductPlan, customer survey tools (such as Typeform), and Industry Analyst accounts are a must in the arsenal of every product manager. Product Managers have brilliant career prospects, and they work in several companies in different roles. Depending on your educational background and subject matter expertise, you can apply for product manager roles in fintech, ed-tech, food-tech, or healthcare.

how to become a product manager

Taught by product managers from Silicon Valley businesses, Product School’s certification program offers hands-on experience, mentoring, mock interviews and résumé assistance. The part-time option lasts eight weeks and runs on weeknights and weekends. Working professionals looking to enter the field can easily rework their previous experience through a product management lens. For example, if you ever took on a leadership role, you could explain how you collaborated with others, created a timeline, or set success metrics. While product managers oversee the step-by-step process of creating and launching products,  many take a more back-seat approach on different parts, such as development and marketing. A product manager oversees the step-by-step process of designing, developing, launching, and improving products.

Description of a certified product manager

As more and more companies rely on these coveted professionals to drive innovation and success, there’s never been a better time to break into the field. Our career-change programs are designed to take you from beginner to pro in your tech career—with personalized support every step of the way. Agile and Scrum are all about embracing change, adapting to customer feedback and market demands, and delivering value quickly. They preach the idea of working together as a tight-knit team, breaking down big tasks into smaller, more manageable ones, and iterating on your product as you go.

If you’re brand new to the field and looking to become a product manager, a course or certification program is an excellent route into the field. With so many options to choose from (and lots of variation in terms of quality), it’s important to do your research before investing. Ideally, your chosen product management course will include career coaching and guidance on how to apply and interview for relevant product manager jobs. If you have product management colleagues you can connect with at work, reach out to them and ask for a quick coffee or video chat. Join online communities, attend local or virtual meet-ups and events, and connect with fellow aspiring product managers on your course.

Jira Product Discovery

They work to bring cross-functional teams together on the vision of a product and prioritize development based on customer needs. On top of education, one way to gain relevant experience is by taking on projects within your current company or organization. Volunteer to help build something, or take the lead in fixing a particular issue. Look for opportunities to help you demonstrate problem-solving and team-building skills. You can then use these experiences in a project portfolio to share with prospective employers. When comparing project manager vs. product manager roles, you’ll find that they overlap in several ways.

Product management means more than simply knowing how to create a product. Every product must fill a market niche, and to find that niche, you first need to know your market in an intimate and detailed way. A step-by-step guide on how to drive a scrum project, prioritize and organize your backlog into sprints, run the scrum ceremonies and more, all in Jira. Prioritize, collaborate on, and deliver new product ideas — and build for impact. With end of support for our Server products fast approaching, create a winning plan for your Cloud migration with the Atlassian Migration Program.

Another approach to consider is a traditional degree applicable to product management. Many product managers arrive at their positions with a degree — often in computer science, business, or marketing. These programs allow learners to gain comprehensive knowledge in both product management and the broader fields that often encapsulate such positions.

Technical product managers possess advanced engineering and design skills tailored to tech products, particularly software. Product managers oversee the complete life cycle of a company’s product development, whether the product is physical or digital. They leverage market and consumer data to identify opportunities and evaluate competing products before building the product. During the build, they ensure the product meets all specifications and requirements. Product management typically comprises multiple projects running in parallel, all of them following a given process to see them through, whether that’s design thinking for UX or Agile for feature rollout. But touching every decision isn’t the product manager’s job—at least it shouldn’t be.

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